New Labeling Trends For 2023

The new year is here, which means new evolutions in technology and product packaging. You already know how difficult it is to get your product stand out and grab the attention of consumers in a crowded marketplace. That’s why we’ve compiled a list of new labeling trends for 2023, so you can get ahead of the game when it comes to designing your product labels.

Here’s what you’ll see more of in the new year:

1. Bold Fonts

Typography is having a moment in new labeling for product design. Brands are leaning into clean packaging with bold fonts to emphasize key messages and drive the consumer’s focus to a particular point.

2. Minimalism

Minimalist designs are clean and simple, allowing a product to speak for itself, without the use of over-the-top design. This style prioritizes the most essential elements and removes unnecessary visuals or text. New labeling that embodies minimalism will use a limited color scheme, negative space, and an uncluttered layout.

3. Color Blocking

Color blocking when a design mixes two to three bold colors, often contrasting or opposite colors. The human eye is naturally attracted to rich complementary and contrasting colors, and creating solid blocks of color cohesion across your products will help them stand out.

4. QR Codes

One new labeling trend that’s popped up everywhere is QR codes. Brands can stick codes on the back of the packaging, using it as a direct pipeline to the consumer. You can use it as a way to promote your social media, collect reviews and feedback, or open a channel of communication.

5. Sustainability

The demand for sustainable packaging has only continued to grow. More brands are shifting to ethical and biodegradable packaging, not only to battle the effects of climate change but to gain trust with consumers by demonstrating a commitment to the environment.

Make A Lasting Impact

Staying ahead of new labeling trends is crucial to the success of your product. That’s why it’s important to partner with an experienced label design and printing service. With top-of-the-line printing equipment and years of expertise, Impact Label is the best in custom label printing. We provide tailored design solutions for any industry. Learn how we can help your business make a lasting impact.