Selecting a Substrate for Your Custom Label Printing in Kalamazoo

Choosing the right substrate is a critical component in ensuring your labels effectiveness when you choose custom label printing in Kalamazoo from Impact Label Corporation. There are a number of things you should consider before you order your labels, including where it will be applied, how it needs to perform, what aesthetic you’re looking for, and what kind of budget you’re working with.

What type of surface will your label be applied to? Certain adhesives work well with certain surfaces, while others do not. You also need to consider the temperature of the space where the labels will be applied – extreme temperatures or humidity can have a major effect on a labels ability to stick.

How do you need the label to perform? It’s important to consider whether or not your label may be exposed to moisture (like a beverage bottle that may be chilled in ice) or if it needs to be able to be removed easily by the customer once they get it home. You also may have a product that is used frequently or needs to be able to be squeezed without wearing out your custom label.

What aesthetic do you want your label to convey? The look of the label can vary in many different ways and it’s more than just color selection. There are labels that are metallic and shiny, smooth and glossy, or muted and matte with different finishing options.

What’s your label budget? You need to make sure your label looks the way you desire and performs the way you need it to, but you also have to make sure it’s within your budget. If you would like a quote, give us a call or fill out our Request a Quote form online. We look forward to working with you!