Variable Printing: For Those Who Need Custom Labels with Variations

Impact Label’s variable printing capabilities allow us to print runs of custom labels while also changing aspects of the content on an individual level without stopping or slowing the label printing process. Variable printing custom labels is achieved by using a mix of static and variable content stored digitally and can be applied to digitally printed products. And, digitally printing labels can also save you money, because there are no tool and die costs.

While there are many markets that use, and benefit from, variable printing, it is commonly used for sweepstakes and direct mail marketing and advertisements that need to be personalized for each recipient. The ability to personalize each label goes a long way in building customer loyalty and giving individuals a sense of exclusivity.

You should consider variable printing for your custom labels if you’re creating…

  • Promotional materials that vary by recipient
  • URLs and QR codes
  • Products in multiple languages
  • Barcodes
  • Labels with personalized names and/or mailing addresses
  • …and more!

As you can see, using variable data for your printed materials is a great way to connect with targeted consumers, including employees, potential customers, and current customers. It shows you have taken the time to personalize the product, making the recipient feel important.

At Impact Label Corporation, our experienced team members are ready to consult with you about your variable printing needs and offer solutions. If you would like more information, or would like to schedule a consultation for your custom labels, do not hesitate to contact us online or by giving us a call at (269) 381-4280. You can also fill out the form on our Request A Quote page.